"This string has \"double quotes\" in it"
The value in using one or the other has to do with the need to escape quotes of the same type. Unless they are escaped, you cannot have more than one pair of whichever quote type begins a string.
If you have a string with many double quotes, this can be difficult to read and write. Instead, use single quotes:
'This string has "double quotes" in it. And "probably" lots of them.'
Change the provided string from double to single quotes and remove the escaping.