How to present new versions of a website online without SEO impact?

How to present new versions of a website online without SEO impact?


I have been working on the new version of a website.
Now, it is almost done and I would like to get feedback.
In order to get feedback, it’d be easiest to put the website online so my advisor can browse around in it.

I could simply upload the website to another URI but I haven’t done that because I am concerned with the SEO impact such a copy of the content might have.

Is there a canonical way to go about this?

Best regards,


Presumably telling search engines not to scrape your page should be enough:


Would your content index so quickly by crawlers if you did upload it to another URI?


What I usually do if clients need to review their new site, is I put it on a temp URL.
for example:
so that won’t be affected.

When that dev site is now moved to production, what I usually do is keep the url/filename of the old site and give it a 301, 302, 30x redirect to the new URL/page.

30x redirects won’t affect your pagerank score.

Of course, if the copy on the new page is totally different, then yeah, it may affect it a little bit… but overall, not much terrrible impact.

Take advantage of Google webmaster tools and ask Google to reindex the new site quickly, submit a sitemap, etc.

After Google has indexed the new website version and they’re appearing now on Google search results, I delete the old filenames that contain the 30x redirects. Keeping the directory clean.


I have no idea. Maybe I’m worrying too much.


NoIndex, Nofollow or a robots.txt really seems the way to go.
30x redirects “feel” more difficult and less clean. But that’s subjective.

So, I have two options.

I could add <META NAME="robots" CONTENT="noindex,nofollow"> to the header of all my pages.
This shouldn’t be too hard given that I am generating them from a single template.

Or I use a robots.txt. This is less clean because people might still link to my dev version which might be an issue according to Google’s documentation. But I think that’s highly unlikely.
Either way, such a robots.txt should look as follows, right?

User-agent: *
Disallow: /


This is the best option in your case. since your’s is not a new website, it could be linked from else where, and hence blocking crawlers in robots.txt won’t necessarily restrict crawlers finding your website through some external link.


Years of experience with clients suggests that web resource owners should stay abreast of the latest industry trends. In order for new pages to be in the top they must be checked by seo crawler and show how they are indexed in the search engine.