I’ve been negotiating my first potential bigger freelance contract just now, and I might lose the client because of my lack of SEO knowledge.
Long story short, he has a very outdated Wordpress site, I offered to build a brand new one, he was interested but very concerned about losing the SEO rankings already built on the old site. It’s not like my solution would be really bad for his SEO, the issue was that I truly had no idea what to say because of my lack of knowledge. Frantic googling mid-negotiations is not an adequate strategy.
So, dear campers, did anyone study the basics to a level where you can appease clients and really build adequately optimized sites? What were the best resources you found? I’m asking here instead of just googling because it seems anyone offering SEO advice on the web is also the shrewd affiliate marketer type and I don’t really trust them.