by Romain Aubert
How to put your expertise in a box and sell it
At RISE Conf in Hong Kong, Gary Vaynerchuk was asked:
How do I make a living off my passion?
The answer from the marketing mogul was straightforward and brilliant:
Put it in a box and sell it.
That is it. Everyone’s got knowledge, or a passion. You can share it or sell it.
All you need to do is package it.
Toolbox are the way to package your knowledge and sell it.
Below is a snap of why you would want to put together a toolbox.
Firstly — what’s a Toolbox?
And secondly — what’s in it for you?
In other words, why should you spend a sheer amount of time putting together a valuable set of information and/or tools for free to be shared.
What is a toolbox?
A toolbox (also called toolkit, tool chest or workbox) is a box to organize, carry, and protect the owner’s tools. They could be used for trade, a hobby or DIY, and their content vary with the craft of the owner.
Er, kind of— at least we have some interesting keywords here: organize, tools, use for trade (I like that one), DIY (sounds right), and craft of the owner.
That kind of make senses but it is not quite what a startup toolbox is
So far, we’ve seen two kinds of toolbox in the startup space:
- Informational toolbox
- Product & service toolbox
Those ones are covering startups ecosystems, like Singapore or Hong Kong, and about 50 other ecosystems. You can find resources such as macro data, influencers, investors, majors events and startups — useful to promote an ecosystems and its main players.
There are also the ones for you to get into a new field — such as crypto.
The definition could be something along these lines:
A set of information and resources to help your audience understand the environment and opportunities.
Product — or computing — toolbox:
And that is definition from Oxford dictionary:
A set of software tools
Thanks for that, but what’s in it for me?
Below is what’s in it for you if you spend time putting together a toolbox:
- Build up your credibility in that field — ecosystem expert, UX expert, etc.
- Become an influencer in that field — speak on panels, prepare a keynote based on your toolbox.
- Become the point of contact — Arnaud Bonzom with his Singapore’s ecosystem toolbox got over 150,000 views (V1&2) . If someone wants to know something about Singapore ecosystem, he will be the first person they think of. Fun fact: you might also become a toolbox influencer, 6 other decks have used Arnaud Bonzom’s framework to publish their toolbox.
- Generate leads (collect email addresses, and get direct inquiries) — you can have people to download your toolbox freely if you wish, you can also collect their email address for each download.
- Build your brand awareness — remember — Singapore’s ecosystem toolbox: over 150,000 views of Arnaud Bonzom’s face and name.
- Build a community around you, get people to engage conversation with you, build your business, leverage on that toolbox.
If you’ve made it to the end, feel free to clap :), thanks.
And if you are hustling to build a community for your business, take a look at how we built a community at 33,000 feet in 80 hours:
I write about community, growth, online privacy and other topics related to my time spent in Asia’s startup ecosystems — stay in the loop, get in touch: